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Showing up on the first page of Google for your industries most relevant keywords is like having a super bowl advertisement everyday of the week. The problem for most businesses is even showing up in the search results to begin with. A lot of businesses even fail to show up within the first 10 pages for their own name. It is my goal with the following 10 SEO Tips To Improve Your Businesses Search Visibility to help businesses of all sizes improve their search engine rankings and start tracking of search rankings.

At Secured Tech Solution we are SEO specialist who understand what the search engines are looking for when determining a companies online authority.

Search engines are designed to present the most relevant companies or sites to the potential customer that is being preformed.

In order to ensure a company is who they say they are on their site the search engine’s reference a companies backlink profile (other companies that link to your site create your sites authority examples are BBB, Yellow Pages, Yelp and many more) because the search engine does not want to present spam to its customers. It is because of this you need to be able to keep track of the most relevant links in your industry.

    SEO Maine | Search Engine Optimization Maine | SEO Company Maine

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    Optimize Your Website For A Question/Problem

    The first thing that happens to the potential searcher is they experience a problem or have a question and need to find a solution to their problem.

    If you can optimize your website for questions a potential customer may have when performing a search and you can answer that question hopefully you can turn the searcher into a loyal client.

    The second part of a search: the searcher forms a question, like how to optimize a website or something like why won’t my car start when its cold (this part is known as a query)

    Next, the user will sort through to see which search results have the best answer to their problem (over 30% of the time clicking on the first organic result leaving just 70% to be divided between 2nd and 2 billionth)

    Next comes the click and as stated above, over 30% of the time the top search result gets selected.

    The user then skims through the article to see if it can help solve their problem, if they can not, then they hit the back button and either find another company that can provide the result’s they want or formulate a new question for the search engine.

    Does this sound overwhelming? We’ve Only Just Begun…

    Let Us Optimize Your Website instead of you wasting your time, which could be better spent else where in the business. This should be a no brainer to us, because we believe in hiring people to specialize in jobs they are truly passionate about. If you really think about this, you can leave it up to Secured Tech Solution to optimize your website for the best questions that your future clients could be searching for. The choice is up to you. Keep reading if you so desire to learn how to do seo on your own.

    What Are The Best SEO Practices

    Are you familiar with the most up to date best SEO practices when is comes to your page titles? In this article we will show you what has worked for us as far as ranking’s go when you are able to implement the best SEO practices in your title.

    The purpose of the title of each post is suppose to not only give your readers an idea of what your post will be about but also inform the search engines what your post will be about. If you are naming your posts some mumbojumbo and not including the keyword or phrase you are attempting to rank for…you are in for an uphill battle.

    Best SEO Practices : Titles
    Search engines will only show the first 65-75 characters in your title so you need to make sure that you are using as close to this number as possible, it is ok to go a little over if perhaps you are attempting to rank for multiple keywords in the post.

    Make sure that your titles stay compelling however and don’t fall into the trap of writing for SEO and search engines alone. If you do not have a compelling title your click through rate will suffer and in turn knock you out of the rankings anyway.

    Next, when you start writing your article you need to make sure that you get your keyword(s)/phrase(s) in the text ASAP (I attempt to have my keywords in the very first sentence if not the first word in my writing.

    An example you can see on this page for instance.

    The title of this page is “Best SEO Practices : Title’s”
    I am targeting the keywords Best SEO Practices, next I follow that up with the h1 tags that contain my title exactly but more importantly the h1 tag contains my keyword phrase. My best tip for linking power as well is to hyper link your h1 tag to that url. So if you scroll back up to the top of the page you will see where my H1 tag is you can see that it is hyper linked giving it the anchor right at the beginning.

    Best SEO Tips #10 | Stick With It

    Stick with it. Natural SEO takes a while for it to be effective and over the long run will continue to be the most effective. This is because there is one thing you can do that will always make your web page stand out from the other competing businesses on the internet and that is creating unique and useful content for your target market. This is the one thing that every single search engine will continually look for. Eventually back links will be a thing of the past and this is due to so many back linking scams that are on the market that are allowing people to rank extremely high despite not having any useful content. Having articles that are for a specific purpose that have 400+ words and target specific keywords will be king forever. This is because it is the most frustrating thing, to be able to come up with your OWN useful content for people and to be able to write for two audiences, Search Engine’s and People. The other reason people tend to not want to do such a thing is because it is time consuming. It can take upwards of 3+ months for your SEO campaigns to take effect and it takes time to do the research in order to know what you are talking about.

    Best SEO Tips #9 | Do The Search Engines Know You Exist?

    Before starting any SEO campaign it is important to know where you at for a starting point. Often times I have found that businesses websites are not indexed by the search engines. This means you do not even exist in their eyes. In order to find out if Google has your website and web pages indexed you do the following.

    Go to www.google.com
    Preform the following search – site:yourwebsite.com – replacing the yourwebsite.com with your URL
    If nothing shows up in the search results then your site is not indexed by Google and essentially do not exist. The pages that show up are the pages that have been seen and deemed important enough by Google to be included in their index

    Best SEO Tips #8 | Submit Your Site To Google

    The next step is to implement Google Webmaster Tracking on your website. What this will do is let Google know you exist and submit your entire website for indexing. To sign up for google webmaster and implement tracking go to the following url and follow the instructions for adding it to your site. https://www.google.com/webmasters/

    Best SEO Tips #7 | #Hashtag Your Social Media Posts

    Some companies don’t use hashtags others use them improperly. For those who are not familiar with hasthags, hashtags make it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or number sign) # in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then present each message that has been tagged with it. SO lets say you run a carpet cleaning company based out of Tampa, Florida. An effective way of hashtagging your posts would be:

    #CarpetCleaningMaine
    #OrganicCarpetCleaningMaine
    #MaineCarpetCleaningCompany
    #BestCarpetCleanersMaine

    Best SEO Tips #6 | How Fast Does Your Site Load?

    For all the work you do on your website and all the work done to get people to your site. You have all of 8 seconds to leave an impression on prospective clients who come to your site. If your site takes more than 1 second to load your already down to 7 seconds now. Outside of losing a customer it also increases your bounce rate, which will also effect your search engine rankings because Google will assume that the content you are providing isn’t as useful as someone else who retained the potential client for a long period of time.

    Best SEO Tips #5 | Are Your Name, Address and Phone associated with your business Consistent?

    This is a huge factor in the eyes of Google. Google scans the internet to make sure that the name of your business, phone number associated with your business and business address (also known as NAP) are consistent across directories and that your even listed with the major directories in your industry. If the information is not consistent or your not listed, Google could penalize you. The best way to find out how your information matches up from site to site is by using the following tool provided by Moz. https://moz.com/local

    Best SEO Tips #4 | Link Social Media Posts Back To Your Website

    As a business owner all you ever hear in today’s market you need to be doing more on social media…well here is how to get the most out of social media and help add trust to your website. Lets start with when you should be posting your posts. Think about your target client and when would they be checking their social media account? Is your target audience stay at home mom’s who are extremely busy from 6 a.m -9:30 a.m. and extremely busy again from 2:30 p.m. – 10:00 p.m. So posting a little bit before lunch time makes a lot of sense where as, early morning posts and anything in the afternoon gets moved. If your target client is business owners then posting anything before 6 p.m. or after 11 p.m. has a good chance at not being seen. Your post should consist of 1 or 2 hashtags that have to do with your industry, see tip #7 and the other item EVERY post must have is a link back to your website, whether its just to your home page or to another one of your webpages. Now the goal of you posting something on social media is to acquire a like, a share, a comment. If your post was not linked back to your website your social media post would only help boost your social media profile’s trust, whereas with the link being inside the post, you pass along trust in the eyes of the search engines, not to mention make it easier for people to get to your site.

    Best SEO Tips #3 | Optimize Your URLS

    This is a very simple, yet often overlooked aspect of SEO. Simply put, make sure that your keyword/phrase is in the URL of the post page. You can accomplish this by clicking the edit button directly below the title box in WordPress (you are editing the permalink). Often times, if you title your work well, you can just use the title of the post you are making as the URL (www.yourwebsite.com/title-of-your-post)

    Best SEO Tips #2 | Headings Will Get You Ahead Of the Competition

    With regards to headings, we are talking about what your, h1,h2 and h3 headings contain. You will need to add these to every post. Along with the title, your headings will help the search engines know what your pages are about.

    You can create a heading by simply using the following HTML code:

    What needs to be in your headings? The only thing that I require to be in the headings is a long tail versions of my keywords that I am ranking for. So if I were targeting the keyword phrase “bass fishing” my headings may include things like “Best bass fishing lures,” or “The Best Times To Go Bass Fishing.”

    Best SEO Tips #1 | Content…Content…Content…Did I Mention Content

    Someone once said, “Content is king.” And that pretty much sums it up. If you do not have content that provides people with what they are looking for then no one will stay on your site. They will bounce over to your competitor to see if they have the answer to the question they are searching for. If you do not know what to write about, then do a quick search of your the keyword that your attempting to rank for. See what other top rated websites wrote about and you can either summarize what they wrote, however, make sure that you put most everything into your own words. Consider the search engines is smarter English teachers that actually read what you type and can compare it to EVERYTHING else that has ever been written, so DO NOT copy others content, you will be penalized. Every post that you write should be of at least 300 words and a new post should be posted at 2-5 times per week, I also like to throw in a couple posts with over 1000 words, 1-2 per month is sufficient. This is the specialty of Secured Tech Solution, we ensure that our clients at all times have superior content that is written for both your clients and the search engines.

    I hope that you found my 10 SEO Tips To Improve Your Businesses Search Visibility helpful and learned a new way or two to help increase your search engine rankings. If you have any questions please feel free to set up an appointment and we can discuss how these things would apply directly to your company

    75% of consumers use Google at least once a month to find new places to spend their money. Every other channel combined makes up the other 25%. Our SEO services can help just about any business reach first page rankings for valuable search terms.

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